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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Apr 11, 2015

TV5, The Happy Network, Launches It's Summer Station ID, 'Happy Ka Dito This Summer', Today

TV5, THE country’s Happy Network, is making waves among both television viewers and netizens with the launch of its much-awaited Summer Station ID today, Sunday, April 12. Dubbed as “Happy Ka Dito This Summer”, TV5’s Summer Station ID encapsulates what TV5 stands for: creating happy meaningful connections amongst its viewers by offering a different kind of viewing experience that is central to the lives of Filipinos.

TV5 President and CEO Noel C. Lorenzana says: “The Station ID is carried over from our Happy Ka Dito campaign launched last year which signalled our decision to veer away from the usual dramas and focus on producing a mix of light and meaningful entertainment programs, world-class and action-packed sports programs that bring Filipinos together as one nation, and news and information programs that not only deliver news but also contribute to nation-building.”

“Happy Ka Dito This Summer” Station ID features Kapatid stars and prominent TV5 personalities who have come together to further intensify TV5’s mission to spread cheer and happiness to every Filipino in time for the summer season. The Station ID is accompanied by TV5’s Network Anthem “Sama-Sama Sa Ligaya” composed by Jungee Marcelo and performed by Urbandub’s Gab Alipe and Filipino-Am hip-hop duo Q-York. It was the anthem of TV5’s Happy Sa 2015: Philippine New Year Countdown that caught the attention of various international media organizations.

The Station ID also features various iconic locations where Filipinos usually celebrate and nurture happiness in summer– from the historic parks of Luneta and Quezon Memorial Circle to the pristine beaches of Subic.
Aside from the ID, the theme “Sama-Sama Sa Ligaya” will be heard on Radyo5 and various radio stations nationwide starting today. Giant red balloons will also be scattered around the metro to literally bring forth the summer fun. The whole campaign is spearheaded by Media5, the sales and marketing arm of TV5, with TV5 Creative Services Department, TV5 Entertainment Group, TV5 Talent Center, Sports5, News5 and the Alagang Kapatid Foundation. Produced and directed by UNITEL, the 3-minute Station ID starts and ends TV5’s programming beginning April 12. It’s also seen online via tv5.com.ph and facebook.com/tv5manila.